Jayco Jay Feather Travel Trailer RVs For Sale
The Jayco Jay Feather travel trailers and hybrid expandables offer adventures around every bend! The Customer Value package is mandatory on all models, and the Sport package is mandatory on travel trailers offering an eye-catching mono-chromatic graphics package, an exterior sidewall color in polar white with an 18 in. clover mist band at the bottom that will turn heads, plus JaySMART backup lighting, a front molded fiberglass cap, and more.
Each Jay Feather is built on an American-made Norco frame with integrated A-frame, includes Stronghold VBL vacuum-bonded, laminated floor, side, and rear walls, the Keyed Alike lock system, a Magnum Truss roof system with a one-piece seamless DiFlex II material, and an enclosed underbelly. The interior with its bright and modern look will impress with smoked glass decorative inserts in select overhead cabinets, residential-style countertops and vinyl flooring, and two interior decor choices.
Don't wait for adventure, choose your favorite Jay Feather travel trailer or hybrid expandable, and start turning heads while enjoying your camping experience!
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Jay Feather 20BH
Jayco Jay Feather travel trailer 20BH highlights: Bunk Beds Private Toilet and ... more about Jay Feather 20BH
Specifications
Sleeps 5 Length 23 ft 9 in Ext Width 8 ft Ext Height 10 ft 5 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 545 lbs Gross Weight 5500 lbs Dry Weight 4300 lbs Cargo Weight 1200 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 18000 btu Number Of Bunks 2 Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 15' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Tub/Shower Combo Electrical Service 30 amp Similar Floorplans
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Jay Feather 22RB
Jayco Jay Feather travel trailer 22RB highlights: U-Shaped Dinette Flip-Up Table ... more about Jay Feather 22RB
Specifications
Sleeps 4 Slides 1 Length 27 ft 7 in Ext Width 8 ft Ext Height 10 ft 8 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 565 lbs Gross Weight 6500 lbs Dry Weight 5565 lbs Cargo Weight 935 lbs Fresh Water Capacity 42 gals Grey Water Capacity 61 gals Black Water Capacity 22.5 gals Tire Size 14" Furnace BTU 25000 btu Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu TV Info LED TV Awning Info 16' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Standard Electrical Service 30 amp Similar Floorplans
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Jay Feather 23RBM
Jayco Jay Feather travel trailer 23RBM highlights: Murphy Bed U-Shaped Dinette ... more about Jay Feather 23RBM
Specifications
Sleeps 4 Slides 1 Length 27 ft Ext Width 8 ft Ext Height 10 ft 8 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 534 lbs Gross Weight 6250 lbs Dry Weight 5140 lbs Cargo Weight 1100 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 25000 btu Available Beds Murphy Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 16' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 24RL
Jayco Jay Feather travel trailer 24RL highlights: Private Bedroom Queen Bed ... more about Jay Feather 24RL
Specifications
Sleeps 4 Slides 1 Length 28 ft 5 in Ext Width 8 ft Ext Height 10 ft 9 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 625 lbs Gross Weight 6500 lbs Dry Weight 5340 lbs Cargo Weight 1160 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 30000 btu Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 19' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 25RB
Jayco Jay Feather travel trailer 25RB highlights: Rear Bath Private Bedroom ... more about Jay Feather 25RB
Specifications
Sleeps 4 Slides 1 Length 30 ft 5 in Ext Width 8 ft Ext Height 10 ft 9 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 660 lbs Gross Weight 7000 lbs Dry Weight 5785 lbs Cargo Weight 1215 lbs Fresh Water Capacity 42 gals Grey Water Capacity 61 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 25000 btu Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 19' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 27RL
Jayco Jay Feather travel trailer 27RL highlights: Dual Entry Two Recliners ... more about Jay Feather 27RL
Specifications
Sleeps 4 Slides 1 Length 31 ft 6 in Ext Width 8 ft Ext Height 10 ft 9 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 745 lbs Gross Weight 7000 lbs Dry Weight 5870 lbs Cargo Weight 1130 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 25000 btu Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type DSI Gas/Electric AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 20' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 16RK
Jayco Jay Feather travel trailer 16RK highlights: Theater Sofa Dual End Tables ... more about Jay Feather 16RK
Have a question about this floorplan? Contact Us
Specifications
Sleeps 2 Slides 1 Length 22 ft 2 in Ext Width 8 ft Ext Height 10 ft Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 341 lbs Gross Weight 5500 lbs Dry Weight 4753 lbs Cargo Weight 747 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 18000 btu Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 13' Power with LED Lighs Axle Count 2 Number of LP Tanks 2 Electrical Service 30 amp Similar Floorplans
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Jay Feather 18RBM
Jayco Jay Feather 18RBM travel trailer highlights: Murphy Bed Rear Corner Bath ... more about Jay Feather 18RBM
Have a question about this floorplan? Contact Us
Specifications
Sleeps 3 Length 23 ft 8 in Ext Width 8 ft Ext Height 10 ft 3 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 450 lbs Gross Weight 5100 lbs Dry Weight 4305 lbs Cargo Weight 795 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 18000 btu Available Beds Murphy Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 16' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Tub/Shower Combo Electrical Service 30 amp Similar Floorplans
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Jay Feather 21RD
Jayco Jay Feather travel trailer 21RD highlights: Queen Bed U-Shaped Dinette Two ... more about Jay Feather 21RD
Have a question about this floorplan? Contact Us
Specifications
Sleeps 4 Length 24 ft 11 in Ext Width 8 ft Ext Height 10 ft 4 in Int Height 6 ft 6 in Interior Color Midnight, Sahara, Boulder Hitch Weight 535 lbs Gross Weight 5500 lbs Dry Weight 4295 lbs Cargo Weight 1205 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type DSI Gas/Electric AC BTU 13500 btu Cargo Deck Size 0 ft Awning Info 16' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 23BHM
Jayco Jay Feather travel trailer 23BHM highlights: Murphy Bed Dinette Double ... more about Jay Feather 23BHM
Have a question about this floorplan? Contact Us
Specifications
Sleeps 7 Length 28 ft 9 in Ext Width 8 ft Ext Height 10 ft 4 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 475 lbs Gross Weight 6000 lbs Dry Weight 5060 lbs Cargo Weight 940 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 18000 btu Number Of Bunks 2 Available Beds Murphy Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 17' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 24BHM
Jayco Jay Feather travel trailer 24BHM highlights: Murphy Bed Bunk Beds Dual ... more about Jay Feather 24BHM
Have a question about this floorplan? Contact Us
Specifications
Sleeps 6 Slides 1 Length 29 ft 2 in Ext Width 8 ft Ext Height 10 ft 8 in Int Height 6 ft 6 in Interior Color Midnight, Sahara, Boulder Hitch Weight 585 lbs Gross Weight 6750 lbs Dry Weight 5465 lbs Cargo Weight 1285 lbs Fresh Water Capacity 42 gals Grey Water Capacity 30.5 gals Black Water Capacity 30.5 gals Number Of Bunks 2 Available Beds Murphy Bed Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type DSI Gas/Electric AC BTU 13500 btu Cargo Deck Size 0 ft Awning Info 18' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 27BH
Jayco Jay Feather travel trailer 27BH highlights: Bunk Beds Dinette Jackknife ... more about Jay Feather 27BH
Have a question about this floorplan? Contact Us
Specifications
Sleeps 9 Slides 1 Length 32 ft 4 in Ext Width 8 ft Ext Height 10 ft 11 in Int Height 6 ft 6 in Interior Color Midnight, Sahara, Boulder Hitch Weight 630 lbs Gross Weight 7500 lbs Dry Weight 6015 lbs Cargo Weight 1485 lbs Fresh Water Capacity 42 gals Grey Water Capacity 61 gals Black Water Capacity 30.5 gals Number Of Bunks 2 Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type DSI Gas/Electric AC BTU 13500 btu Cargo Deck Size 0 ft Awning Info 19' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
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Jay Feather 27BHB
Jayco Jay Feather travel trailer 27BHB highlights: Double Size Bunks Dual Entry ... more about Jay Feather 27BHB
Have a question about this floorplan? Contact Us
Specifications
Sleeps 8 Slides 1 Length 32 ft 11 in Ext Width 8 ft Ext Height 10 ft 8 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 735 lbs Gross Weight 7600 lbs Dry Weight 6400 lbs Cargo Weight 1200 lbs Fresh Water Capacity 42 gals Grey Water Capacity 61 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 30000 btu Number Of Bunks 2 Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 1 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu TV Info LED TV Awning Info 21' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Standard Electrical Service 30 amp Similar Floorplans
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Jay Feather 29QB
Jayco Jay Feather travel trailer 29QB highlights: Private Bunkhouse Triple Bunks ... more about Jay Feather 29QB
Have a question about this floorplan? Contact Us
Specifications
Sleeps 10 Slides 1 Length 34 ft 11 in Ext Width 8 ft Ext Height 10 ft 11 in Int Height 6 ft 6 in Interior Color Modern Farmhouse, Cashmere Cottage Hitch Weight 745 lbs Gross Weight 7950 lbs Dry Weight 6765 lbs Cargo Weight 1185 lbs Fresh Water Capacity 42 gals Grey Water Capacity 61 gals Black Water Capacity 30.5 gals Tire Size 14" Furnace BTU 35000 btu Number Of Bunks 3 Available Beds Queen Refrigerator Size 6 cu ft Cooktop Burners 3 Number of Awnings 2 LP Tank Capacity 20 lbs Water Heater Capacity 6 gal Water Heater Type Gas/Electric DSI AC BTU 13500 btu Cargo Deck Size 0 ft TV Info LED TV Awning Info 10' & 16' Power with LED Lights Axle Count 2 Number of LP Tanks 2 Shower Type Radius Electrical Service 30 amp Similar Floorplans
Take a Virtual Tour
Jay Feather Features:
Standard Features (2020)
Exterior Equipment
- Aerodynamic, rounded front profile with diamond plate (Hybrid)
- Modern retro graphics package with two-colored sidewall (Hybrid)
- Stronghold VBL™ vacuum-bonded, laminated floor, side, rear and slide room walls (TT)
- Stronghold VBL™ vacuum-bonded, laminated floor, side, rear and front walls (Hybrid)
- Vacuum-bonded, laminated bed platforms with reverse-cambered support (1,100 lb. capacity) (all Hybrids)
- Keyed Alike™ lock system on tent latches (all Hybrids)
- Magnum Truss™ Roof System with one-piece seamless DiFlex II material
- American-made Norco® frame with integrated A-frame
- Single Axle (X17Z only) (Hybrid)
- Dual Axles (N/A X17Z) (Hybrid)
- G20 tinted safety glass windows
- Marine-grade exterior speakers (2)
- American-made Dexter EZ Lube® axles
- Galvanized steel and impact-resistant wheel wells
- Slideouts with double seals, barrier sponges, and U-channel drip spout (select models)
- 30 amp service
- Outside grill propane quick-connect port
- Water-repellent, scratch resistant Jayco DuraTek™ vinyl tent material with zipper windows (all Hybrids)
- Permanently attached tent-to-bed base design (All Hybrids)
- Rear camera backup prep (select models)
- Folding assist handle on main entry doors
- Aluminum tread entry steps (Hybrid)
- Manual tongue jack (Hybrid)
- Outside camp kitchen (standard on select models) (TT)
- Battery quick disconnect (TT)
Interior Equipment
- Screwed and glued cabinetry
- Smoked glass decorative inserts (select overhead cabinets)
- Ball-bearing drawer glides with 75 lb. capacity
- LED lighting throughout
- 6 cu. ft. refrigerator (5 cu. ft. in X17Z)
- Residential oven with 3 burner recessed cooktop (Hybrid)
- Residential-style kitchen countertops
- Residential-style vinyl flooring
- Microwave
- Plywood dinette, bunk and bed bases (applicable models)
- Murphy bed design allowing pass-through exterior storage access (18MRB, 23BHM) (TT)
- 4-inch high-density dinette cushions with vinyl backing
- Jayco exclusive mattress with bedspread (select models) (TT)
- Jayco exclusive teddy bear "soft-touch" residential-style bed mats
- 110V outlet and corner shelf in fixed bunks (TT)
- Plastic foot flush toilet in all models
- Bath skylight and roof vent
- Tub and shower surround (select models) (TT)
Customer Value Package (Mandatory)
- American-made nitro-filled Goodyear® radial tires with self-adjusting brakes
- Aluminum rims
- 20 lb. propane bottles with auto regulator (2)
- 13,500 BTU A/C
- Spare tire with cover
- Detachable power cord
- Power awning with LED lights
- Black tank flush
- Outside shower
- Exterior TV bracket with 110V electric and cable outlets (TT)
- Power tongue with manual stabilizer jacks (4) (TT)
- Manual stabilizer jacks (4) (Hybrid)
- 6 gal. gas/electric DSI water heater
- AM/FM/CD/DVD/Bluetooth® stereo (TT)
- AM/FM/Bluetooth® stereo (Hybrid)
- Enclosed underbelly
- Residential-style oven with 3-burner recessed cooktop (TT)
- Rear camera back-up prep (TT)
Sport Package (Mandatory) (Travel Trailers Only)
- 24", 32" or 40" LED TV
- Aluminum tread entry steps
- Drying rack/ sink cover
- Enhanced graphics package
- Front molded fiberglass cap
- JaySMART™ backup lighting
- Roof ladder
Decor
- Modern Farmhouse
- Cashmere Cottage
Options
- Theater Seating w/ Heat and Massage IPO Jackknife Sofa (16RK, 24RL, 25RB, 27BHB, 29QB)
- Main Entry Fold Down Aluminum Step (16RK, 18RBM, 22RB, 23RBM, 24RL, 25RB, 27RL, 29QB, 22RK)
- Sport Package
Fiberglass Front Cap, Enhanced Exterior Graphics, 24", 32" or 40" LED TV (varies by model), Roof Ladder, Drying Rack/Sink Cover, Jayco Smart Exterior Lighting, Aluminum- Tread Entry Steps.
- Drying Rack/Sink Cover (X17Z, X19H, X23B, X23E)
- 4" Heated Bed Mat (3) (X23E)
- 50 Amp Service w/2nd A/C Prep (22RB, 24RL, 25RB, 27BHB, 27RL, 29QB)
- 2nd A/C *Requires 50 Amp Service (22RB, 24RL, 25RB, 27BHB, 27RL, 29QB)
- Customer Value Package (16RK, 18RBM, 20BH, 22RB, 23BHM, 23RBM, 24RL, 25RB, 27BHB, 27RL, 29QB, 22RK, X213)
Goodyear Tires, Power Awning w/LED Light, Spare Tire w/Cover, Black Tank Flush, Detachable Power Cord, Outside Shower, Exterior TV Bracket w/110 Cable Hookup, 6 Gal. Gas/Electric Auto Ignition DSI Water Heater, Aluminum Rims, AM/FM/CD/DVD/Bluetooth Stereo, Roof Mounted A/C, Self-Adjusting Electric Brakes, Enclosed Underbelly w/Glacier Package, Power Tongue Jack, (4) Manual Stab Jacks, (2) 20# LP Tanks, Oven with Recessed 3-Burner Cooktop and Rear Backup Camera Prep.
- Tri-Fold Sofa IPO Jackknife Sofa (X23E, 24RL, 25RB, 27BHB, 27RL, 29QB)
- Roof-Mounted Solar Prep
- Exterior Grill
- 2-Bike Carrier Rack (A-Frame Mounted)
- Power Tongue Jack (X17Z, X19H, X23B, X23E)
- Customer Value Package (X17Z, X19H, X23B, X23E)
Goodyear Tires, Roof-Mounted A/C, 20# LP Tank/s , 6 Gallon Gas/Electric DSI W/H, Aluminum Rims, Black Tank Flush, Detachable Power Cord, Enclosed Underbelly, Outside Shower, Power Awning w/LED Lights, Spare Tire w/Cover, 4 Manual Stab Jacks, Manual Tongue Jack, AM/FM/Bluetooth Stereo, Self-Adjusting Electric Brakes.
- 4" Heated Bed Mat (2) (X17Z, X19H, X23B)
- Canadian Standards
- Fantastic Fan Power Roof Vent (Location Varies by Model)
- A/C 15K BTU Roof Mounted
- 32" LED TV (X19H, X23E)
- 24" LED TV (X17Z, X23B)
- U-Dinette IPO Theater Seating (16RK)
- L-Lounger IPO U-Dinette (22RB)
- 30# LP Gas Bottles (2) (16RK, 18RBM, 20BH, 22RB, 23BHM, 23RBM, 24RL, 25RB, 27BHB, 27RL, 29QB, 22RK, X213)
- JAYCOMMAND™ "Smart RV" System (16RK, 18RBM, 20BH, 22RB, 23BHM, 23RBM, 24RL, 25RB, 27BHB, 27RL, 29QB, 22RK, X213)
(TT - Travel Trailers, Hybrid - Expandables)
See us for a complete list of features and available options!
All standard features and specifications are subject to change.
Manu-Facts:
Jayco, Inc. was founded in 1968 by a man of strong faith and vision. The late Lloyd J. Bontrager, family man and inventor, felt he could build the world a better RV. He longed to create a company of his own, one that clearly reflected his ideals: a company where everyone would be treated as "family".
With encouragement from his wife Bertha, Lloyd started Jayco on their farm--in two chicken houses and a barn! He developed his own prototype camping trailer and a unique lifter system for fold-down campers, the basic design of which is patented and still in use today. By the end of 1968, his fledging company of 15 employees had sold 132 fold-down camping trailers.
Today, Jayco's "family" of employees has grown to nearly 1,500 people, while more than 25,000 people join our "extended family" of customers each year.
At Jayco, our mission statement is: Committed to being the most respected name in recreation vehicles. We will consistently build a high quality, high value, competitively priced product at acceptable margins, treat every situation with the highest level of integrity in a timely manner, and continually work to reduce total cost to achieve acceptable returns.